Understanding Meta Ad Placements
When building a campaign in Facebook Ads Manager, one of the key steps is deciding where your ads will show up, and therefore, where they’ll be seen. This is called ad placement, which refers to where your ads appear across Meta technologies. In Ads Manager, Meta gives you two options: Advantage+ Placements and Manual Placements. […]
I Changed Careers, These 3 Skills Came With Me
When I decided to change careers, I started thinking about what really matters in the workplace, what stands out after the diploma is earned. In some fields, degrees are non-negotiable. But in others, it’s the real, transferable skills (often the ones you don’t expect) that make the biggest difference. My previous career was in education—specifically, […]
Planning Your Integrated Digital Marketing Strategy for 2022
The new year is the perfect time to change up your digital marketing strategy. If you haven’t done so already, you will want to analyze your digital marketing efforts and outcomes for 2021. Not only will this show you your marketing successes and areas of improvement, but you may use this to create a strategic […]
Best Email Marketing Tips for Medium-Sized Companies
4.3 billion people use email, which is more than half of the world’s population! That’s also more than the number of users on Facebook, Twitter, Instagram, or any other social media platform. It’s proven to be effective for marketers and business owners, too! In 2021, the average return on investment for an email marketing campaign […]
How to Plan A Successful Holiday Marketing Campaign
It’s basically a fact of life that the holidays arrive more quickly when you are in marketing. As we get ready to flip the calendar to November, if you’re not already organizing your holiday marketing campaigns, now is time to jump on it! With U.S. holiday retail sales predicted to increase by 2.7% to $1.093 […]
Asking the Right Questions: How to Better Navigate Google Analytics
If you own or manage a website, you likely know the power behind Google Analytics. While the powerhouse platform is still largely misunderstood, its vast capabilities allow business owners to monitor the success of their digital presence and online marketing efforts. In truth, Google Analytics is a lot more robust than most people think. The […]
YouTube and Display Ads Upgraded to Include Data-Driven Models
Google makes adjustments to its algorithms at least once, if not several times a day. But how often do they make adjustments or upgrades to their most important source of cash, Google Ads? The frequency might surprise you, but Google is always looking to make sure that the ads delivered to users of its search […]
Marketing Techniques Perfect for Fall
As the person in charge of marketing your small business, it can be easy to fall into a rut of doing the same marketing every day, all year round. You might be using the same copy and sticking to familiar channels day in and day out, but the quick approach of the holidays is a […]
Digital Marketing in Montana
From the towering Rocky Mountains of the west to the rolling plains in the east, Montana is a beautiful state home to wonderful people and thriving businesses. Montana residents take pride in their slower-than-the-coast way of life and love to support small businesses. When it comes to marketing to these 1 million residents, here are […]
Tourism Marketing: Tracking Actions
You’ve taken the time to brainstorm, strategize, and build your digital campaign. You’re now able to see how people are interacting with your ads. But what about the campaigns that drive traffic to your website? Ever curious about what actions users who clicked on ads are taking? Tracking actions, such as button clicks or form […]