Is Your Marketing Antifragile?
Is Your Marketing Antifragile? What’s the opposite of fragile? Really. How would the dictionary define it? What do you come up with? Durable? Strong? Nassim Taleb defines the opposite of fragile as antifragile: things: things that are made stronger through exposure to the elements. A simple example here is a tree. Imagine a tree grown […]
2026 Tips/Tricks From Chrome & Mac Users
2026 Tips/Tricks From Chrome & Mac Users Bookmark a Website As An Icon — Bookmark the page, then edit the bookmark and delete its name. The website’s icon will remain in your bookmarks bar for quick access. Create a QR Code for Any Webpage — Right-click anywhere on the webpage and select Create QR Code […]
Don’t Do Anything Someone Else Could Do
I was a sprinter in middle school. There were a LOT of people faster than me. Then I tried long jump. There were a LOT of people who could jump farther than me. Then I tried triple jump. And there were at least fewer people who could jump farther than me. But still a lot. […]
What Eight Years Working in Higher Ed Taught Me About Growing a Business
What Eight Years Working in Higher Ed Taught Me About Growing a Business: In 2015, I walked into my supervisor’s office and told them I was leaving to continue growing my business full time. She was not shocked. I’d been tilting toward entrepreneurship and had a tiger by the tail in the form of a […]
What Pintler Group Does Best: Systems and Software
Get To Know Us A Little Better Pintler Group builds services and software that turn prospects into leads. You need your online presence to deliver more qualified visitors and leads. Fortunately, that’s what we do best. RevelForms & How It Works It’s not a video; it’s a RevelForm. But what does that mean? RevelForms embeds seamlessly on top of your existing video […]
Principles of Persuasion in Marketing
Principles of Persuasion in Marketing Dr. Robert Cialdini outlines seven principles of persuasion in his book Influence: The Psychology of Persuasion. These principles provide a framework for understanding human behavior and the psychological factors that influence decision-making. When applied ethically, they can also be used to guide behavior, build trust, and encourage action in mutually […]
Boot Strapping GeoFli
Bootstrapping GeoFli Bootstrapping a software product means you embody resourcefulness. Every dollar you spend on a conference ticket, online ad, print material, or flight to visit a client had better be well thought out. There’s pressure to show a return on investment because, without it (in the early days), the money runs out. You need […]
Add Rooms To Your Life
Add Rooms To Your Life Where do good ideas come from? This was the question Steven Johnson took four years to explore. And then distill his findings into an aptly named book: Where Good Ideas Come From. The main takeaway, one that I recite just about once a month to the team, to myself, or […]
The Barbell Method: Marketing at the extremes.
The Barbell Method: Marketing The Extremes The barbell strategy for investing comes from Nassim Taleb’s book, Black Swan. Though impossible to summarize in one sentence, I’ll give it a try. Essentially, you’re allocating money in two ends of the risk spectrum: low risk (Cash, Rental Real Estate, retirement accounts) and high risk (seed investing, startup […]
Affiliate Programs: What to Do and What to Avoid
Part traction channel, part revenue stream, part lead gen tool, affiliate programs can be extremely effective for everyone involved. When done correctly, that is. By definition, affiliate programs are arrangements in which a company pays a commission to affiliates for delivering conversions. Sales and leads are the primary conversions used, but some companies will pay […]