Understanding Meta Ad Placements
When building a campaign in Facebook Ads Manager, one of the key steps is deciding where your ads will show up, and therefore, where they’ll be seen. This is called ad placement, which refers to where your ads appear across Meta technologies. In Ads Manager, Meta gives you two options: Advantage+ Placements and Manual Placements. […]
Community Building Online: Five Places to Start
The final traction channel in the book Traction by Gabriel Weinberg and Justin Mares is community building. Many of the traction channels in this book seem to overlap and build on each other. But this is a channel that more often seems to stand alone. Community building is when you are purposefully fostering relationships and […]
Offline Events and Online Tracking
Offline events bring people together to learn more about or to support your business. They can be anything from large trade shows to local concerts or races that raise funds. Even small workshops with limited seats qualify. Businesses can host, sponsor or even simply attend offline events such as these to gain traction. Businesses savvy […]
Stand Out By Leveraging Existing Platforms
The term “platform” returns a surprising number of definitions. In marketing, it can refer to social media, podcasting, video, web, and more. The traction channel “Existing Platforms” alludes to how startups can leverage traction by integrating with platforms that already have a massive following. The short explanation of this channel is that startups should represent […]
Business Development: Finding the Right Partner
The phrase “business development” can be intimidating. After all, it sounds like something only big corporations dabble in. Thoughts of power lunches in power suits come to mind. But just because you don’t have an arsenal of sales executives and vice presidents doesn’t mean you can’t develop your business in a rewarding way. That […]
Top Business Niches That Must Have a Podcast
With the popularity of smartphones around the world, podcast advertising is projected to double by 2021. Podcasts are most popular among the 18 to 34 age bracket. They make up approximately 44 percent of its audience. Additionally, around 24 percent of U.S. citizens listen to various podcasts on a regular basis. Different kinds of business […]