Don’t Do Anything Someone Else Could Do
I was a sprinter in middle school. There were a LOT of people faster than me. Then I tried long jump. There were a LOT of people who could jump farther than me. Then I tried triple jump. And there were at least fewer people who could jump farther than me. But still a lot. […]
What Eight Years Working in Higher Ed Taught Me About Growing a Business
What Eight Years Working in Higher Ed Taught Me About Growing a Business: In 2015, I walked into my supervisor’s office and told them I was leaving to continue growing my business full time. She was not shocked. I’d been tilting toward entrepreneurship and had a tiger by the tail in the form of a […]
What Pintler Group Does Best: Systems and Software
Get To Know Us A Little Better Pintler Group builds services and software that turn prospects into leads. You need your online presence to deliver more qualified visitors and leads. Fortunately, that’s what we do best. RevelForms & How It Works It’s not a video; it’s a RevelForm. But what does that mean? RevelForms embeds seamlessly on top of your existing video […]
10 Most Important Metrics to Measure for a Marketing-Focused Landing Page
Building a landing page for your website is a lot like baking a cake. Everyone has their own opinion on the best flavor, how much flour to use, or how long it should stay in the oven. Landing pages are the same way. Everyone has a different “secret recipe” for what drives results. At Pintler […]
Principles of Persuasion in Marketing
Principles of Persuasion in Marketing Dr. Robert Cialdini outlines seven principles of persuasion in his book Influence: The Psychology of Persuasion. These principles provide a framework for understanding human behavior and the psychological factors that influence decision-making. When applied ethically, they can also be used to guide behavior, build trust, and encourage action in mutually […]
How To Be Trustworthy in the Age of Robots And Grifters.
How To Be Trustworthy in the Age of Robots And Grifters. Problem: the marketing foundation you’ve built a career on is shifting beneath your feet. Tectonic plates moving like a Nat Geo time lapse and you’re afraid of finding yourself standing on a deserted island. It’s the perfect storm. The blog posts you worked hard […]
One Landing Page Template to Rule Them All
One Landing Page Template to Rule Them All Does this sound familiar? You’re running paid advertising, but don’t have a highly effective landing page to send that paid traffic to. Designing, building, and launching a custom landing page is a headache. So you keep sending traffic to a page you know in your bones isn’t […]
Boot Strapping GeoFli
Bootstrapping GeoFli Bootstrapping a software product means you embody resourcefulness. Every dollar you spend on a conference ticket, online ad, print material, or flight to visit a client had better be well thought out. There’s pressure to show a return on investment because, without it (in the early days), the money runs out. You need […]
Add Rooms To Your Life
Add Rooms To Your Life Where do good ideas come from? This was the question Steven Johnson took four years to explore. And then distill his findings into an aptly named book: Where Good Ideas Come From. The main takeaway, one that I recite just about once a month to the team, to myself, or […]
Digital Marketing Internship: How 3 Months Changed My View
3 months into my digital marketing internship, it’s easy to underestimate how much I’ve learned—new software, new knowledge, new perspectives, and, surprisingly, a new love for Spindrift. To be honest, this month has entirely changed how I see digital marketing. But let’s back up. If my perspective on digital marketing changed, what was it before? […]