Readability Goes Beyond the Words

There’s no ignoring search engine optimization (SEO) causes a high level of anxiety for digital marketers. There are many unknowns. Hours of work don’t show immediate results. It’s easy to dive into a rabbit hole only to second guess yourself. With so many ranking factors to consider it’s imperative to focus on the crucial ones. […]

Content Is Not King

My assumption is that your first reaction to reading that headline is “Say what?” And then you probably mutter under your breath, “Isn’t content is king a marketing mantra as old as the British Royal Family?” If you’re asking that question, it’s the right one to ask. And you’re not entirely wrong. Content isn’t King […]