Principles of Persuasion in Marketing

Principles of Persuasion in Marketing Dr. Robert Cialdini outlines seven principles of persuasion in his book Influence: The Psychology of Persuasion. These principles provide a framework for understanding human behavior and the psychological factors that influence decision-making. When applied ethically, they can also be used to guide behavior, build trust, and encourage action in mutually […]

One Landing Page Template to Rule Them All

One Landing Page Template to Rule Them All Does this sound familiar? You’re running paid advertising, but don’t have a highly effective landing page to send that paid traffic to. Designing, building, and launching a custom landing page is a headache. So you keep sending traffic to a page you know in your bones isn’t […]

Add Rooms To Your Life

Add Rooms To Your Life Where do good ideas come from? This was the question Steven Johnson took four years to explore. And then distill his findings into an aptly named book: Where Good Ideas Come From.  The main takeaway, one that I recite just about once a month to the team, to myself, or […]

The Barbell Method: Marketing at the extremes.

The Barbell Method: Marketing  The Extremes The barbell strategy for investing comes from Nassim Taleb’s book, Black Swan. Though impossible to summarize in one sentence, I’ll give it a try. Essentially, you’re allocating money in two ends of the risk spectrum: low risk (Cash, Rental Real Estate, retirement accounts) and high risk (seed investing, startup […]

How To: Designing Custom Blog Graphics

You just drafted up a great blog post and don’t want to finish off your masterpiece with a generic stock photo you’ve seen 100 times. Standing out and separating yourself takes digital marketing mastery. This article will break down how to design your very own custom blog graphics for your featured image. This tutorial uses […]

Affiliate Programs: What to Do and What to Avoid

Part traction channel, part revenue stream, part lead gen tool, affiliate programs can be extremely effective for everyone involved. When done correctly, that is. By definition, affiliate programs are arrangements in which a company pays a commission to affiliates for delivering conversions. Sales and leads are the primary conversions used, but some companies will pay […]

How To: Go Viral in Three Easy Steps

When we say the word virus, what do you think of? Probably that sickness that kept you home from work for a few days last year so you didn’t pass it on to your co-workers. Just like a virus spreads and bounces from person to person, a viral marketing campaign is one that is spread […]

Improve Search Position With Google Search Console

Google Search Console for Non Technical SEOs I continue to be impressed with the changes Google has made to Search Console in the last year. From an easier to manage user-interface to more robust data points for digital marketers to work with, any growing business looking to win on organic search should be taking advantage […]