Five Great Examples of Brands Using Content Marketing

From email marketing and digital ads to website personalization and organic social media, there are so many tools you can keep in your digital marketing tool box. One tool that many companies forget to put in their tool box is content marketing. Content marketing is the creation and sharing of digital materials with the goal […]

Affiliate Programs: What to Do and What to Avoid

Part traction channel, part revenue stream, part lead gen tool, affiliate programs can be extremely effective for everyone involved. When done correctly, that is. By definition, affiliate programs are arrangements in which a company pays a commission to affiliates for delivering conversions. Sales and leads are the primary conversions used, but some companies will pay […]