Principles of Persuasion in Marketing
Principles of Persuasion in Marketing Dr. Robert Cialdini outlines seven principles of persuasion in his book Influence: The Psychology of Persuasion. These principles provide a framework for understanding human behavior and the psychological factors that influence decision-making. When applied ethically, they can also be used to guide behavior, build trust, and encourage action in mutually […]
How To Be Trustworthy in the Age of Robots And Grifters.
How To Be Trustworthy in the Age of Robots And Grifters. Problem: the marketing foundation you’ve built a career on is shifting beneath your feet. Tectonic plates moving like a Nat Geo time lapse and you’re afraid of finding yourself standing on a deserted island. It’s the perfect storm. The blog posts you worked hard […]
One Landing Page Template to Rule Them All
One Landing Page Template to Rule Them All Does this sound familiar? You’re running paid advertising, but don’t have a highly effective landing page to send that paid traffic to. Designing, building, and launching a custom landing page is a headache. So you keep sending traffic to a page you know in your bones isn’t […]
Boot Strapping GeoFli
Bootstrapping GeoFli Bootstrapping a software product means you embody resourcefulness. Every dollar you spend on a conference ticket, online ad, print material, or flight to visit a client had better be well thought out. There’s pressure to show a return on investment because, without it (in the early days), the money runs out. You need […]
How to Win At Marketing in 2026? Hike a ¼ Mile.
How to Win At Marketing in 2026? Hike a ¼ Mile. If you’ve never been to Yellowstone National Park, there’s something the brochures don’t tell you about. Bison Jams. Traffic caused by bison. Usually, it’s visitors slowing down to take pictures or attempting to feed carrots to the roadside wild animals. Other times, the bison […]
Add Rooms To Your Life
Add Rooms To Your Life Where do good ideas come from? This was the question Steven Johnson took four years to explore. And then distill his findings into an aptly named book: Where Good Ideas Come From. The main takeaway, one that I recite just about once a month to the team, to myself, or […]
Digital Marketing Internship: How 3 Months Changed My View
3 months into my digital marketing internship, it’s easy to underestimate how much I’ve learned—new software, new knowledge, new perspectives, and, surprisingly, a new love for Spindrift. To be honest, this month has entirely changed how I see digital marketing. But let’s back up. If my perspective on digital marketing changed, what was it before? […]
The Barbell Method: Marketing at the extremes.
The Barbell Method: Marketing The Extremes The barbell strategy for investing comes from Nassim Taleb’s book, Black Swan. Though impossible to summarize in one sentence, I’ll give it a try. Essentially, you’re allocating money in two ends of the risk spectrum: low risk (Cash, Rental Real Estate, retirement accounts) and high risk (seed investing, startup […]
Five Skills in Five Weeks: Starting My PG Internship
Here are my five key takeaways from my first five weeks in my digital marketing internship. Starting a new internship can be both exciting and overwhelming, but my first month at the Pintler Group has been a really positive learning experience. From picking up new skills to getting a behind-the-scenes look at digital marketing: specifically performance […]
Three Digital Marketing Lessons We Learned This Month
Every month, our team experiments with new marketing tools, platforms, and ideas. Some work better than expected, some surprise us, and all of them teach us something worth sharing. #1: Connected TV If you’re part of the “More Marketing Acronyms” fan club, we’ve got good news. That’s right. More acronyms and more confusing-sounding platforms and […]