Tourism Marketing: Getting Started with Data

When vetting a new digital marketing scope, it’s common practice for us to always start by conducting research. It’s one thing to sit down and identify what the goals and objectives are of a campaign. It’s another to identify and develop personas of existing consumers in order to target a likely-to-convert audience. When faced with […]

What Is Your Data Telling You?

Ring, ring, ring ……….  Believe it or not, that’s your Data calling. In all likelihood, the conversation is going to go one of three ways: You hear who it is and immediately reply I’m not interested, take me off your list. You see that it’s your Data calling and you’re excited to talk, but all […]