10 Most Important Metrics to Measure for a Marketing-Focused Landing Page

Building a landing page for your website is a lot like baking a cake. Everyone has their own opinion on the best flavor, how much flour to use, or how long it should stay in the oven. Landing pages are the same way. Everyone has a different “secret recipe” for what drives results. At Pintler […]

What Is Your Data Telling You?

Ring, ring, ring ……….  Believe it or not, that’s your Data calling. In all likelihood, the conversation is going to go one of three ways: You hear who it is and immediately reply I’m not interested, take me off your list. You see that it’s your Data calling and you’re excited to talk, but all […]

Email Marketing Metric Most Missed and Why It Matters

The beauty of digital marketing is that it affords immediacy, a form of instant gratification. Gone are the days of sending a magazine ad to print or waiting for the scaffolding to slowly climb up to the empty billboard you purchased for the next month. Now it’s digital display ads, segmented email marketing, geotargeted messaging, […]