Tourism Marketing: Getting Started with Data

When vetting a new digital marketing scope, it’s common practice for us to always start by conducting research. It’s one thing to sit down and identify what the goals and objectives are of a campaign. It’s another to identify and develop personas of existing consumers in order to target a likely-to-convert audience. When faced with […]

Email Marketing Metric Most Missed and Why It Matters

The beauty of digital marketing is that it affords immediacy, a form of instant gratification. Gone are the days of sending a magazine ad to print or waiting for the scaffolding to slowly climb up to the empty billboard you purchased for the next month. Now it’s digital display ads, segmented email marketing, geotargeted messaging, […]

How To: Measure Anything

Removing Uncertainty: Do you understand multivariate testing, regression analysis and statistical significance? Career potential in data science is just about as bright as you can get. For big business, big data wets the pallet of opportunity for data based solutions and line-graph insights. Target, for example, once made a young woman’s father pretty angry after […]