Asking the Right Questions: How to Better Navigate Google Analytics

If you own or manage a website, you likely know the power behind Google Analytics. While the powerhouse platform is still largely misunderstood, its vast capabilities allow business owners to monitor the success of their digital presence and online marketing efforts.  In truth, Google Analytics is a lot more robust than most people think. The […]

Tourism Marketing: Tracking Actions

You’ve taken the time to brainstorm, strategize, and build your digital campaign. You’re now able to see how people are interacting with your ads. But what about the campaigns that drive traffic to your website? Ever curious about what actions users who clicked on ads are taking? Tracking actions, such as button clicks or form […]