The University of Montana’s Master of Public Administration program struggled to generate awareness and drive enrollment. They needed to maximize visibility through a high-intent paid search campaign.
approach
We fixed it by building a full-funnel Google Ads strategy focused on high-volume, intent-driven keywords, expanding reach through broader master’s degree searches, and aligning targeting with how prospective students explore flexible graduate programs.
outcomes
The campaign drove 401 clicks and 25 conversions at a cost of $44.14 per conversion, improving visibility, aligning with user behavior, and strengthening program credibility early on.
400+
The campaign drove over 400 clicks shortly after launch, generating strong early visibility and engagement.
25
conversions from 400+ clicks resulted in a 16% conversion rate, indicating strong alignment with prospective students actively exploring graduate programs.
$44.14
The campaign maintained a $44.14 cost per conversion, representing an efficient early return in a competitive graduate education market.
