Windermere Real Estate struggled to generate buyer leads — existing ad formats demanded too much too soon. They needed a lower-barrier way to connect with serious prospects.
We fixed it by launching buyer-focused Meta lead ads with a “Play Your Hand Right” card creative series, showcasing local market stats and team imagery to drive agent connection requests.
The campaign successfully shifted Windermere’s strategy toward a buyer-first experience, generating a consistent flow of qualified leads delivered directly to managing brokers for agent distribution.
$38
Cost per lead — efficient lead generation across a two-month campaign window.
2
Markets targeted — simultaneous campaigns reaching buyers in Missoula and Hamilton.
3
Funnel stages activated — upper, lower, and mid-funnel audiences reached through Meta targeting.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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