The Montana DNRC struggled to drive wildfire preparedness awareness among homeowners and renters. They needed a multi-channel campaign that motivated action without relying on fear-based messaging.
We fixed it by deploying a unified paid campaign across Meta, Google Display, YouTube, and Spotify, using inviting, action-oriented messaging and new creative assets tailored separately for renters and homeowners statewide.
The campaign reached Montanans across urban and rural communities, driving strong engagement with wildfire preparedness content, boosting organic social traffic, and building lasting awareness of the DNRC brand.
152,516
Total campaign reach across Montana homeowners and renters on Meta.
$0.25
Cost per click across all Meta campaigns — an exceptionally efficient rate.
96%
Spotify ad completion rate — indicating deep audience engagement with the message.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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