The Newberry struggled to maximize their physical space. They needed a strategy to grow private event bookings and increase ticket sales across multiple audiences simultaneously.
We ran targeted Meta ads to drive private event bookings across weddings, corporate, and community audiences while simultaneously building broader venue awareness to drive standard ticket sales.
The campaign turned The Newberry’s physical space into an active revenue driver. Thousands of landing page views translated into event bookings and ticket purchases, proving the right audiences fill the calendar.
5,261
Landing page views — qualified traffic driven directly to The Newberry’s event page.
4.9x
Return on ad spend — every dollar spent returned nearly five.
5.04%
Purchase rate — over 1 in 20 landing page visitors converted to purchase.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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