The Newberry wanted to turn one-time concertgoers into long-term fans. They needed a way to capture audience information, build a direct marketing channel, and continue promoting future shows beyond a single event.
We created a presale ticket campaign offering early access to The Fray tickets in exchange for a name and email address. Paid advertising and organic social media promoted the offer and encouraged signups.
The Newberry grew its audience while promoting a major concert. With a larger email list and direct access to engaged music fans, the venue can now market future events more effectively and build stronger community
10,000+
People reached — expanded awareness across the Great Falls community.
162
New contacts added as engaged fans to the venue email list.
$0.72
Per contact — cost-effective audience growth and lead generation.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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