Gallatin Valley Surgical Arts struggled to convert strong ad engagement into real leads. Despite thousands of clicks, form completions were in the single digits. They needed a strategy that drove qualified calls directly.
We fixed it by launching a Meta lead ads campaign featuring surgeon credentials and premium care messaging, targeting high-income cosmetic and wellness audiences across key regional markets with direct “call now” CTAs.
The campaign generated reliable call conversions and callback requests, drove traceable high-intent phone calls, and reduced overall spend compared to previous traffic campaigns, turning clicks into real patient inquiries.
Quality
Calls — reliable call conversions and callback requests replaced single-digit form completions.
20+ sec
Traceable phone calls lasting over 20 seconds confirmed high-intent prospect engagement.
Lower
Meta lead ads reduced cost per lead compared to prior traffic-only campaigns.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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