Scouting America Montana Council struggled to drive attendance at local recruitment events across Montana. They needed a hyper-local strategy to reach parents and grandparents at the right place and time.
We fixed it by launching geofenced Meta campaigns around individual recruitment event locations, running for up to one week per event with custom, community-specific creative.
Across 51 localized campaigns in 2025, the strategy consistently put Scouting in front of families in their own communities, driving efficient traffic to the sign-up page and boosting in-person recruitment event attendance.
51
Campaigns launched — hyper-local geofenced ads running across Montana communities in 2025.
3,530
Link clicks to sign-up page — families directed to Scoutingmontana.org/start at $0.79/click.
165,983
People reached — targeted awareness delivered to parents and grandparents near each event.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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