The University of Montana’s College of Business struggled to generate awareness and qualified leads for its MSBA program. They needed messaging that connected program skills to real student outcomes.
We fixed it by building a career readiness guide linking program skills like R, Python, and Tableau to real salary results, promoted through paid social and organic channels with a cohesive user experience.
The campaign drove stronger engagement and more qualified leads, giving prospective students a clear, compelling story about what the MSBA program offers and converting interest into action.
91,000+
Impressions reaching in-state and out-of-state audiences.
<$0.60
Link CPC — cost effective interest and high engagement.
Active
Career report submissions and increased leads.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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