The Newberry struggled to build an organic social presence worthy of their live music brand. They needed their social channels to function as a storefront, driving awareness, engagement, and sales.
We built a full cross-platform organic social strategy, publishing show announcements, reels, stories, highlights, event listings, and fan community content to keep audiences engaged between shows.
In six months, The Newberry’s social presence was transformed into an active, high-growth community, gaining thousands of new followers and tens of thousands of new interactions across both platforms.
2,780
New followers (IG & FB) — 517% Instagram follower growth compared to the prior period.
45,067
Content interactions — 1,100% Instagram engagement compared to the prior period.
410%
Increase in post impressions — 100% increase in reach, year-over-year.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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