Lords of Dirt needed to fill the stands for its annual flat track motorcycle race. They wanted to attract racers, motorsports fans, and families while growing awareness of the event across Western Montana.
We launched a targeted Meta campaign showcasing the high-speed action, family-friendly atmosphere, and unique entertainment experience. Creative was designed to build excitement and drive ticket sales before race day.
The campaign generated widespread awareness and helped position Lords of Dirt as one of Western Montana’s premier family entertainment events. More fans discovered the race, engaged with the event, and planned to attend.
56,075
Impressions — event promoted across Montana.
23,665
People reached — fans and families engaged.
946
Link clicks — potential attendees driven online.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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