Omnia Exterior Solutions struggled to maintain local relevance at scale. When campaigns were segmented geographically, performance dropped. But when consolidated, landing pages lost the localized experience needed to convert.
We fixed it by implementing our in-house software GeoFli through a 50/50 split test, using Google location ID–triggered UTMs to dynamically match landing page content to each user’s location and restore hyper-local relevance at scale.
The results proved the impact of localized personalization at scale, driving an 11% increase in clicks, 129% more conversions, and a 150% lift in conversion rate through the GeoFli experience.
11%
Increase in clicks — GeoFli-powered landing pages restored local relevance across consolidated search campaigns.
150%
Conversion rate increase through dynamic, location-based landing pages.
129%
More conversions — localized messaging significantly improved user engagement.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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