Missoula Downtown Partnership struggled to drive awareness and foot traffic to local shops and restaurants. They needed a targeted digital strategy to connect residents and visitors with downtown’s offerings.
We fixed it by launching segmented Meta campaigns for dining and shopping, targeting interest-based upper-funnel audiences and warm retargeting lower-funnel audiences, directing users to dedicated downtown dining and shopping pages.
In just one month, the campaign drove meaningful awareness and engagement for downtown Missoula businesses. Street-level creative highlighting the Hip Strip outperformed all other content, revealing a clear creative direction for future campaigns.
20%
Of Missoulians reached — targeted across dining and shopping audiences.
731
Landing page views — delivered at just $0.39 per visit to dining and shopping pages.
1,141
Page engagements — likes, reactions, comments, shares, and saves driven by campaign creative.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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