Scouting America’s Montana Council had a game-day sponsorship but needed strategy to turn stadium exposure into real awareness, reaching community-minded Montana families with a message about the value of Scouting.
We ran geofenced Meta ads around Montana’s college stadiums on game days, using character-driven football copy with Scouting’s ‘future leader’ message to meet families where they already were.
The campaign put Scouting America in front of tens of thousands of Montana football fans at peak engagement moments. By tying Scouting’s values to the spirit of game day, ads felt native to the moment.
65,553
Reach — Montana football fans reached across both campuses.
4.30%
CTR — driven by creative tailored to each game, location, and season.
$0.75
Per conversion (landing page view) — cost-efficient awareness driving real traffic.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
Let’s Start A Conversation
