Grizzly Liquor struggled to grow their email list and drive in-store foot traffic. They needed a campaign that activated Missoula’s passion for UM Griz football to capture leads and bring customers through the door.
We fixed it by building a Brawl of the Wild giveaway campaign on Meta, using interest-based targeting around football, UM, and local liquor buyers — driving online entries first, then shifting to in-store-only entries to boost foot traffic.
The campaign drove significant growth in site traffic, new users, and engagement — with paid social emerging as the top driver of sessions and organic search reinforcing strong brand visibilit
207%
New users increased by over 207% compared to the previous year.
8,315
Total users reached during the campaign period, up 62.4% year over year.
39,098
Total event count recorded — reflecting deep on-site engagement from campaign traffic.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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