Is Your Marketing Antifragile?
Is Your Marketing Antifragile? What’s the opposite of fragile? Really. How would the dictionary define it? What do you come up with? Durable? Strong? Nassim Taleb defines the opposite of fragile as antifragile: things: things that are made stronger through exposure to the elements. A simple example here is a tree. Imagine a tree grown […]
2026 Tips/Tricks From Chrome & Mac Users
2026 Tips/Tricks From Chrome & Mac Users Bookmark a Website As An Icon — Bookmark the page, then edit the bookmark and delete its name. The website’s icon will remain in your bookmarks bar for quick access. Create a QR Code for Any Webpage — Right-click anywhere on the webpage and select Create QR Code […]
Principles of Persuasion in Marketing
Principles of Persuasion in Marketing Dr. Robert Cialdini outlines seven principles of persuasion in his book Influence: The Psychology of Persuasion. These principles provide a framework for understanding human behavior and the psychological factors that influence decision-making. When applied ethically, they can also be used to guide behavior, build trust, and encourage action in mutually […]
One Landing Page Template to Rule Them All
One Landing Page Template to Rule Them All Does this sound familiar? You’re running paid advertising, but don’t have a highly effective landing page to send that paid traffic to. Designing, building, and launching a custom landing page is a headache. So you keep sending traffic to a page you know in your bones isn’t […]
Add Rooms To Your Life
Add Rooms To Your Life Where do good ideas come from? This was the question Steven Johnson took four years to explore. And then distill his findings into an aptly named book: Where Good Ideas Come From. The main takeaway, one that I recite just about once a month to the team, to myself, or […]
Traction: The Ultimate Guide
Jump To; Targeting Blogs TRACTION – the startup’s guide to achieving explosive customer growth. Author’s Gabriel Weinberg and Justin Mares provides digital marketers with the tools necessary to increase startup growth potential for their company. Our team here at Pintler Group took on the task of dissecting each of the 19 traction channels. We did […]
How To: Win a Conference Speaking Proposal
Win a Speaking Proposal The digital marketing world can be noisy. Submitting a speaking proposal to a conference is a great way to but through the noise. Clarity is often found in remote pockets of the internet delivered by trustworthy individuals. Rand Fishkin, Neil Patel and Seth Godin are a few of the folks online […]
Targeting Attention: Marketing in 2019
The Evolution of Targeting Blogs: Do you remember Digg? Think early Reddit. For me, the casual dial-up internet user, one of the early ways to discover interesting content on the internet. You could “digg” an article and the more diggs, the more exposure on the site. What does a defunct discovery site […]
How To: Measure Anything
Removing Uncertainty: Do you understand multivariate testing, regression analysis and statistical significance? Career potential in data science is just about as bright as you can get. For big business, big data wets the pallet of opportunity for data based solutions and line-graph insights. Target, for example, once made a young woman’s father pretty angry after […]