Windermere Real Estate struggled with a one-size-fits-all website serving two distinct markets. They needed localized landing pages that matched their ads and spoke directly to each community.
We fixed it by building custom landing pages for Missoula and Hamilton with localized imagery, market-specific headlines, and ad-matched language using landing page software, GeoFli, and Revel Forms.
Prospective clients experienced a seamless journey from ad to contact form, immediately feeling understood by a local expert — reinforcing Windermere’s community credibility in both markets.
2
Markets — custom landing pages built for both Missoula and Hamilton audiences.
Matched
Ad messaging — landing page copy mirrored ad language exactly, eliminating disconnect.
Unique
Location-based URLs — custom URL structure with unique location-based destinations.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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