A Buddhist organization struggled to collect qualified applicants for a rigorous two-year retreat program. Their 30+ question application was buried on their landing page — and no one was completing it.
We fixed it by creating an abbreviated Meta lead ad application to qualify prospects early, then nurtured them toward the full application through targeted automated email sequences.
The campaign reached 671,000+ people and exceeded its application goal with 51 submissions. It identified a core high-converting audience, giving the organization a clear targeting roadmap for future campaigns.
671,170
People reached — targeted advanced Buddhist practitioners across the USA.
1,483
Leads generated via abbreviated Meta lead ads, lowering the barrier to entry.
51
Applications — every applicant met rigorous qualifications for this two-year retreat program.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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