Three Digital Marketing Lessons We Learned This Month
Every month, our team experiments with new marketing tools, platforms, and ideas. Some work better than expected, some surprise us, and all of them teach us something worth sharing. #1: Connected TV If you’re part of the “More Marketing Acronyms” fan club, we’ve got good news. That’s right. More acronyms and more confusing-sounding platforms and […]
Understanding Meta Ad Placements
When building a campaign in Facebook Ads Manager, one of the key steps is deciding where your ads will show up, and therefore, where they’ll be seen. This is called ad placement, which refers to where your ads appear across Meta technologies. In Ads Manager, Meta gives you two options: Advantage+ Placements and Manual Placements. […]
I Changed Careers, These 3 Skills Came With Me
When I decided to change careers, I started thinking about what really matters in the workplace, what stands out after the diploma is earned. In some fields, degrees are non-negotiable. But in others, it’s the real, transferable skills (often the ones you don’t expect) that make the biggest difference. My previous career was in education—specifically, […]
Planning Your Integrated Digital Marketing Strategy for 2022
The new year is the perfect time to change up your digital marketing strategy. If you haven’t done so already, you will want to analyze your digital marketing efforts and outcomes for 2021. Not only will this show you your marketing successes and areas of improvement, but you may use this to create a strategic […]
Best Email Marketing Tips for Medium-Sized Companies
4.3 billion people use email, which is more than half of the world’s population! That’s also more than the number of users on Facebook, Twitter, Instagram, or any other social media platform. It’s proven to be effective for marketers and business owners, too! In 2021, the average return on investment for an email marketing campaign […]
How to Plan A Successful Holiday Marketing Campaign
It’s basically a fact of life that the holidays arrive more quickly when you are in marketing. As we get ready to flip the calendar to November, if you’re not already organizing your holiday marketing campaigns, now is time to jump on it! With U.S. holiday retail sales predicted to increase by 2.7% to $1.093 […]
Traction: The Ultimate Guide
Jump To; Targeting Blogs TRACTION – the startup’s guide to achieving explosive customer growth. Author’s Gabriel Weinberg and Justin Mares provides digital marketers with the tools necessary to increase startup growth potential for their company. Our team here at Pintler Group took on the task of dissecting each of the 19 traction channels. We did […]
Community Building Online: Five Places to Start
The final traction channel in the book Traction by Gabriel Weinberg and Justin Mares is community building. Many of the traction channels in this book seem to overlap and build on each other. But this is a channel that more often seems to stand alone. Community building is when you are purposefully fostering relationships and […]
How To: Win a Conference Speaking Proposal
Win a Speaking Proposal The digital marketing world can be noisy. Submitting a speaking proposal to a conference is a great way to but through the noise. Clarity is often found in remote pockets of the internet delivered by trustworthy individuals. Rand Fishkin, Neil Patel and Seth Godin are a few of the folks online […]
Offline Events and Online Tracking
Offline events bring people together to learn more about or to support your business. They can be anything from large trade shows to local concerts or races that raise funds. Even small workshops with limited seats qualify. Businesses can host, sponsor or even simply attend offline events such as these to gain traction. Businesses savvy […]