How To: Win a Conference Speaking Proposal

Win a Speaking Proposal The digital marketing world can be noisy. Submitting a speaking proposal to a conference is a great way to but through the noise. Clarity is often found in remote pockets of the internet delivered by trustworthy individuals. Rand Fishkin, Neil Patel and Seth Godin are a few of the folks online […]

Offline Events and Online Tracking

Offline events bring people together to learn more about or to support your business. They can be anything from large trade shows to local concerts or races that raise funds. Even small workshops with limited seats qualify. Businesses can host, sponsor or even simply attend offline events such as these to gain traction. Businesses savvy […]

Readability Goes Beyond the Words

There’s no ignoring search engine optimization (SEO) causes a high level of anxiety for digital marketers. There are many unknowns. Hours of work don’t show immediate results. It’s easy to dive into a rabbit hole only to second guess yourself. With so many ranking factors to consider it’s imperative to focus on the crucial ones. […]

5 Steps for Modernizing Press Releases

In a time where technology allows for instant access to content, journalists and bloggers are always looking for a new story. For many years, press releases were a solid channel for sharing company news and receiving free publicity. Nowadays, the chances of small businesses gaining coverage through press releases are dwindling. According to a report […]

Targeting Attention: Marketing in 2019

The Evolution of Targeting Blogs:  Do you remember Digg? Think early Reddit. For me, the casual dial-up internet user, one of the early ways to discover interesting content on the internet.        You could “digg” an article and the more diggs, the more exposure on the site. What does a defunct discovery site […]