Principles of Persuasion in Marketing

Principles of Persuasion in Marketing Dr. Robert Cialdini outlines seven principles of persuasion in his book Influence: The Psychology of Persuasion. These principles provide a framework for understanding human behavior and the psychological factors that influence decision-making. When applied ethically, they can also be used to guide behavior, build trust, and encourage action in mutually […]

One Landing Page Template to Rule Them All

One Landing Page Template to Rule Them All Does this sound familiar? You’re running paid advertising, but don’t have a highly effective landing page to send that paid traffic to. Designing, building, and launching a custom landing page is a headache. So you keep sending traffic to a page you know in your bones isn’t […]

Digital Marketing Internship: How 3 Months Changed My View

3 months into my digital marketing internship, it’s easy to underestimate how much I’ve learned—new software, new knowledge, new perspectives, and, surprisingly, a new love for Spindrift. To be honest, this month has entirely changed how I see digital marketing. But let’s back up. If my perspective on digital marketing changed, what was it before? […]

Three Digital Marketing Lessons We Learned This Month

Every month, our team experiments with new marketing tools, platforms, and ideas. Some work better than expected, some surprise us, and all of them teach us something worth sharing. #1: Connected TV If you’re part of the “More Marketing Acronyms” fan club, we’ve got good news. That’s right. More acronyms and more confusing-sounding platforms and […]

Improve Search Position With Google Search Console

Google Search Console for Non Technical SEOs I continue to be impressed with the changes Google has made to Search Console in the last year. From an easier to manage user-interface to more robust data points for digital marketers to work with, any growing business looking to win on organic search should be taking advantage […]