Boot Strapping GeoFli

GeoFli founder sharing lessons on bootstrapping a software company and building product-market fit through lean growth.

Bootstrapping GeoFli Bootstrapping a software product means you embody resourcefulness. Every dollar you spend on a conference ticket, online ad, print material, or flight to visit a client had better be well thought out. There’s pressure to show a return on investment because, without it (in the early days), the money runs out. You need […]

How Much Should I Spend On Content Marketing

Glass of coins with a small green sprout.

Having just completed the SEO (search engine optimization) traction channel, content marketing is fresh on the mind. As the founder of Pintler Group, I’ve always been a believer in content. It’s why early when we started with GeoFli marketing, we didn’t have ad-dollars to spend, so we had to get creative with articles. The product […]