Is Your Marketing Antifragile?
Is Your Marketing Antifragile? What’s the opposite of fragile? Really. How would the dictionary define it? What do you come up with? Durable? Strong? Nassim Taleb defines the opposite of fragile as antifragile: things: things that are made stronger through exposure to the elements. A simple example here is a tree. Imagine a tree grown […]
Don’t Do Anything Someone Else Could Do
I was a sprinter in middle school. There were a LOT of people faster than me. Then I tried long jump. There were a LOT of people who could jump farther than me. Then I tried triple jump. And there were at least fewer people who could jump farther than me. But still a lot. […]
What Eight Years Working in Higher Ed Taught Me About Growing a Business
What Eight Years Working in Higher Ed Taught Me About Growing a Business: In 2015, I walked into my supervisor’s office and told them I was leaving to continue growing my business full time. She was not shocked. I’d been tilting toward entrepreneurship and had a tiger by the tail in the form of a […]
How To Be Trustworthy in the Age of Robots And Grifters.
How To Be Trustworthy in the Age of Robots And Grifters. Problem: the marketing foundation you’ve built a career on is shifting beneath your feet. Tectonic plates moving like a Nat Geo time lapse and you’re afraid of finding yourself standing on a deserted island. It’s the perfect storm. The blog posts you worked hard […]
One Landing Page Template to Rule Them All
One Landing Page Template to Rule Them All Does this sound familiar? You’re running paid advertising, but don’t have a highly effective landing page to send that paid traffic to. Designing, building, and launching a custom landing page is a headache. So you keep sending traffic to a page you know in your bones isn’t […]
Boot Strapping GeoFli
Bootstrapping GeoFli Bootstrapping a software product means you embody resourcefulness. Every dollar you spend on a conference ticket, online ad, print material, or flight to visit a client had better be well thought out. There’s pressure to show a return on investment because, without it (in the early days), the money runs out. You need […]
How to Win At Marketing in 2026? Hike a ¼ Mile.
How to Win At Marketing in 2026? Hike a ¼ Mile. If you’ve never been to Yellowstone National Park, there’s something the brochures don’t tell you about. Bison Jams. Traffic caused by bison. Usually, it’s visitors slowing down to take pictures or attempting to feed carrots to the roadside wild animals. Other times, the bison […]
Add Rooms To Your Life
Add Rooms To Your Life Where do good ideas come from? This was the question Steven Johnson took four years to explore. And then distill his findings into an aptly named book: Where Good Ideas Come From. The main takeaway, one that I recite just about once a month to the team, to myself, or […]
The Barbell Method: Marketing at the extremes.
The Barbell Method: Marketing The Extremes The barbell strategy for investing comes from Nassim Taleb’s book, Black Swan. Though impossible to summarize in one sentence, I’ll give it a try. Essentially, you’re allocating money in two ends of the risk spectrum: low risk (Cash, Rental Real Estate, retirement accounts) and high risk (seed investing, startup […]
15 Ways to Leverage Your Email List
1. Email them. Yes. Starting at the very beginning here. Might think it goes without saying, but we’ve seen 10,000 person email lists sit dormant for years. Email them what you said you were going to email them when they signed up. Delight them with exclusive content, previews and behind the scenes of the operation. […]