One Landing Page Template to Rule Them All
One Landing Page Template to Rule Them All Does this sound familiar? You’re running paid advertising, but don’t have a highly effective landing page to send that paid traffic to. Designing, building, and launching a custom landing page is a headache. So you keep sending traffic to a page you know in your bones isn’t […]
Boot Strapping GeoFli
Bootstrapping GeoFli Bootstrapping a software product means you embody resourcefulness. Every dollar you spend on a conference ticket, online ad, print material, or flight to visit a client had better be well thought out. There’s pressure to show a return on investment because, without it (in the early days), the money runs out. You need […]
Add Rooms To Your Life
Add Rooms To Your Life Where do good ideas come from? This was the question Steven Johnson took four years to explore. And then distill his findings into an aptly named book: Where Good Ideas Come From. The main takeaway, one that I recite just about once a month to the team, to myself, or […]
The Barbell Method: Marketing at the extremes.
The Barbell Method: Marketing The Extremes The barbell strategy for investing comes from Nassim Taleb’s book, Black Swan. Though impossible to summarize in one sentence, I’ll give it a try. Essentially, you’re allocating money in two ends of the risk spectrum: low risk (Cash, Rental Real Estate, retirement accounts) and high risk (seed investing, startup […]
15 Ways to Leverage Your Email List
1. Email them. Yes. Starting at the very beginning here. Might think it goes without saying, but we’ve seen 10,000 person email lists sit dormant for years. Email them what you said you were going to email them when they signed up. Delight them with exclusive content, previews and behind the scenes of the operation. […]
Ways to Grow Your Email List:
First a couple ground rules: Great, you’re a believer in the lasting power and value of acquiring, nurturing and building an email list: so how the heck do you get started? Here are some ways: organized by 100 level, 200 level and 300 level degrees of difficulty. 100 Level Email Marketing Growth Collect Emails at […]
Built to Last: The Future of Email Marketing
In this article, the Pintler Group Digital Marketing team argues for building a foundation or anchoring your marketing strategy around email lists. The marketing asset that keeps on giving.
Best Email Marketing Tips for Medium-Sized Companies
4.3 billion people use email, which is more than half of the world’s population! That’s also more than the number of users on Facebook, Twitter, Instagram, or any other social media platform. It’s proven to be effective for marketers and business owners, too! In 2021, the average return on investment for an email marketing campaign […]
Asking the Right Questions: How to Better Navigate Google Analytics
If you own or manage a website, you likely know the power behind Google Analytics. While the powerhouse platform is still largely misunderstood, its vast capabilities allow business owners to monitor the success of their digital presence and online marketing efforts. In truth, Google Analytics is a lot more robust than most people think. The […]
YouTube and Display Ads Upgraded to Include Data-Driven Models
Google makes adjustments to its algorithms at least once, if not several times a day. But how often do they make adjustments or upgrades to their most important source of cash, Google Ads? The frequency might surprise you, but Google is always looking to make sure that the ads delivered to users of its search […]