The Barbell Method: Marketing at the extremes.

The Barbell Method: Marketing  The Extremes The barbell strategy for investing comes from Nassim Taleb’s book, Black Swan. Though impossible to summarize in one sentence, I’ll give it a try. Essentially, you’re allocating money in two ends of the risk spectrum: low risk (Cash, Rental Real Estate, retirement accounts) and high risk (seed investing, startup […]