Creating Compelling Content for Your Ads

Just like unconventional PR and search engine marketing, social and display ads are one of the 19 traction channels recognized by Gabriel Weinberg and Justin Mares in their book Traction. Basically, these are any advertisements you see on social media or around your computer screen as you surf the internet. Chances are, you have already […]

Programmatic Advertising? Maybe Not For You.

This article explores the business model of display and programmatic companies. As our team executes digital campaigns, it became clear there was a growing and lucrative vertical that we wanted to learn more about. And so did potential clients. A question we get quite often is, what is programmatic advertising and does it make sense […]