Traction screenshot on a laptop.

Traction: The Ultimate Guide

Jump To; Targeting Blogs TRACTION – the startup’s guide to achieving explosive customer growth.  Author’s Gabriel Weinberg and Justin Mares provides digital marketers with the tools necessary to increase startup growth potential for their company. Our team here at Pintler Group took on the task of dissecting each of the 19 traction channels. We did […]

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Tourism Marketing: How To Find Qualified Audiences

You dove into the data and you read the industry reports. You talked to existing customers and got their feedback. It’s clear that you’ve done the research into determining who to market your travel destination services to. This now begs the question: how do you target these individuals digitally?   Digital marketing platforms, such as […]

Photoshop icons on a laptop.

How To: Designing Custom Blog Graphics

You just drafted up a great blog post and don’t want to finish off your masterpiece with a generic stock photo you’ve seen 100 times. Standing out and separating yourself takes digital marketing mastery. This article will break down how to design your very own custom blog graphics for your featured image. This tutorial uses […]

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Community Building Online: Five Places to Start

The final traction channel in the book Traction by Gabriel Weinberg and Justin Mares is community building. Many of the traction channels in this book seem to overlap and build on each other. But this is a channel that more often seems to stand alone. Community building is when you are purposefully fostering relationships and […]

Three women talking.

How To: Go Viral in Three Easy Steps

When we say the word virus, what do you think of? Probably that sickness that kept you home from work for a few days last year so you didn’t pass it on to your co-workers. Just like a virus spreads and bounces from person to person, a viral marketing campaign is one that is spread […]