Tourism Marketing: Tracking Actions

You’ve taken the time to brainstorm, strategize, and build your digital campaign. You’re now able to see how people are interacting with your ads. But what about the campaigns that drive traffic to your website? Ever curious about what actions users who clicked on ads are taking? Tracking actions, such as button clicks or form […]

Tourism Marketing: How To Find Qualified Audiences

You dove into the data and you read the industry reports. You talked to existing customers and got their feedback. It’s clear that you’ve done the research into determining who to market your travel destination services to. This now begs the question: how do you target these individuals digitally?   Digital marketing platforms, such as […]

Tourism Marketing: Getting Started with Data

When vetting a new digital marketing scope, it’s common practice for us to always start by conducting research. It’s one thing to sit down and identify what the goals and objectives are of a campaign. It’s another to identify and develop personas of existing consumers in order to target a likely-to-convert audience. When faced with […]