Digital Marketing Internship: How 3 Months Changed My View

3 months into my digital marketing internship, it’s easy to underestimate how much I’ve learned—new software, new knowledge, new perspectives, and, surprisingly, a new love for Spindrift. To be honest, this month has entirely changed how I see digital marketing. But let’s back up. If my perspective on digital marketing changed, what was it before? […]

Three Digital Marketing Lessons We Learned This Month

Every month, our team experiments with new marketing tools, platforms, and ideas. Some work better than expected, some surprise us, and all of them teach us something worth sharing. #1: Connected TV If you’re part of the “More Marketing Acronyms” fan club, we’ve got good news. That’s right. More acronyms and more confusing-sounding platforms and […]

How to Plan A Successful Holiday Marketing Campaign

It’s basically a fact of life that the holidays arrive more quickly when you are in marketing. As we get ready to flip the calendar to November, if you’re not already organizing your holiday marketing campaigns, now is time to jump on it! With U.S. holiday retail sales predicted to increase by 2.7% to $1.093 […]

Stand Out By Leveraging Existing Platforms

The term “platform” returns a surprising number of definitions. In marketing, it can refer to social media, podcasting, video, web, and more. The traction channel “Existing Platforms” alludes to how startups can leverage traction by integrating with platforms that already have a massive following. The short explanation of this channel is that startups should represent […]