Three Digital Marketing Lessons We Learned This Month

Every month, our team experiments with new marketing tools, platforms, and ideas. Some work better than expected, some surprise us, and all of them teach us something worth sharing. #1: Connected TV If you’re part of the “More Marketing Acronyms” fan club, we’ve got good news. That’s right. More acronyms and more confusing-sounding platforms and […]

Best Email Marketing Tips for Medium-Sized Companies

4.3 billion people use email, which is more than half of the world’s population! That’s also more than the number of users on Facebook, Twitter, Instagram, or any other social media platform. It’s proven to be effective for marketers and business owners, too! In 2021, the average return on investment for an email marketing campaign […]

How to Plan A Successful Holiday Marketing Campaign

It’s basically a fact of life that the holidays arrive more quickly when you are in marketing. As we get ready to flip the calendar to November, if you’re not already organizing your holiday marketing campaigns, now is time to jump on it! With U.S. holiday retail sales predicted to increase by 2.7% to $1.093 […]

Email Marketing: Improve Your Campaigns by Integrating More Channels

Digital marketing is noisy. For those with little to no marketing experience, trying to market your business efficiently and affordably can be a difficult and frustrating process. How can one stand out to prospective customers amongst the seemingly endless onslaught of advertising? In email marketing especially, it’s easy to overwhelm both yourself and your audience. […]

Email Marketing Metric Most Missed and Why It Matters

The beauty of digital marketing is that it affords immediacy, a form of instant gratification. Gone are the days of sending a magazine ad to print or waiting for the scaffolding to slowly climb up to the empty billboard you purchased for the next month. Now it’s digital display ads, segmented email marketing, geotargeted messaging, […]