Add Rooms To Your Life

Add Rooms To Your Life Where do good ideas come from? This was the question Steven Johnson took four years to explore. And then distill his findings into an aptly named book: Where Good Ideas Come From.  The main takeaway, one that I recite just about once a month to the team, to myself, or […]

The Barbell Method: Marketing at the extremes.

The Barbell Method: Marketing  The Extremes The barbell strategy for investing comes from Nassim Taleb’s book, Black Swan. Though impossible to summarize in one sentence, I’ll give it a try. Essentially, you’re allocating money in two ends of the risk spectrum: low risk (Cash, Rental Real Estate, retirement accounts) and high risk (seed investing, startup […]

Five Skills in Five Weeks: Starting My PG Internship

Here are my five key takeaways from my first five weeks in my digital marketing internship. Starting a new internship can be both exciting and overwhelming, but my first month at the Pintler Group has been a really positive learning experience. From picking up new skills to getting a behind-the-scenes look at digital marketing: specifically performance […]

How To: Designing Custom Blog Graphics

You just drafted up a great blog post and don’t want to finish off your masterpiece with a generic stock photo you’ve seen 100 times. Standing out and separating yourself takes digital marketing mastery. This article will break down how to design your very own custom blog graphics for your featured image. This tutorial uses […]

Readability Goes Beyond the Words

There’s no ignoring search engine optimization (SEO) causes a high level of anxiety for digital marketers. There are many unknowns. Hours of work don’t show immediate results. It’s easy to dive into a rabbit hole only to second guess yourself. With so many ranking factors to consider it’s imperative to focus on the crucial ones. […]