Three Digital Marketing Lessons We Learned This Month
Every month, our team experiments with new marketing tools, platforms, and ideas. Some work better than expected, some surprise us, and all of them teach us something worth sharing. #1: Connected TV If you’re part of the “More Marketing Acronyms” fan club, we’ve got good news. That’s right. More acronyms and more confusing-sounding platforms and […]
Understanding Meta Ad Placements
When building a campaign in Facebook Ads Manager, one of the key steps is deciding where your ads will show up, and therefore, where they’ll be seen. This is called ad placement, which refers to where your ads appear across Meta technologies. In Ads Manager, Meta gives you two options: Advantage+ Placements and Manual Placements. […]
Planning Your Integrated Digital Marketing Strategy for 2022
The new year is the perfect time to change up your digital marketing strategy. If you haven’t done so already, you will want to analyze your digital marketing efforts and outcomes for 2021. Not only will this show you your marketing successes and areas of improvement, but you may use this to create a strategic […]
How to Plan A Successful Holiday Marketing Campaign
It’s basically a fact of life that the holidays arrive more quickly when you are in marketing. As we get ready to flip the calendar to November, if you’re not already organizing your holiday marketing campaigns, now is time to jump on it! With U.S. holiday retail sales predicted to increase by 2.7% to $1.093 […]
Five Great Examples of Brands Using Content Marketing
From email marketing and digital ads to website personalization and organic social media, there are so many tools you can keep in your digital marketing tool box. One tool that many companies forget to put in their tool box is content marketing. Content marketing is the creation and sharing of digital materials with the goal […]
Marketing Techniques Perfect for Fall
As the person in charge of marketing your small business, it can be easy to fall into a rut of doing the same marketing every day, all year round. You might be using the same copy and sticking to familiar channels day in and day out, but the quick approach of the holidays is a […]
Digital Marketing in Montana
From the towering Rocky Mountains of the west to the rolling plains in the east, Montana is a beautiful state home to wonderful people and thriving businesses. Montana residents take pride in their slower-than-the-coast way of life and love to support small businesses. When it comes to marketing to these 1 million residents, here are […]
Traction: The Ultimate Guide
Jump To; Targeting Blogs TRACTION – the startup’s guide to achieving explosive customer growth. Author’s Gabriel Weinberg and Justin Mares provides digital marketers with the tools necessary to increase startup growth potential for their company. Our team here at Pintler Group took on the task of dissecting each of the 19 traction channels. We did […]
Tourism Marketing: Tracking Actions
You’ve taken the time to brainstorm, strategize, and build your digital campaign. You’re now able to see how people are interacting with your ads. But what about the campaigns that drive traffic to your website? Ever curious about what actions users who clicked on ads are taking? Tracking actions, such as button clicks or form […]
Tourism Marketing: How To Find Qualified Audiences
You dove into the data and you read the industry reports. You talked to existing customers and got their feedback. It’s clear that you’ve done the research into determining who to market your travel destination services to. This now begs the question: how do you target these individuals digitally? Digital marketing platforms, such as […]