Mountain Health CO-OP
Mountain Health CO-OP is a Montana-based health insurance company serving individuals and businesses in Montana, Wyoming and Idaho. They differentiate themselves from the big conglomerates by being member-owned, responsive and cost-conscious. For example, 90% of their members play less than $50 a month in premiums.
The Challenge
Our directive was to increase health insurance enrollment, most notably during the open enrollment period November 1 – December 15 in Montana, Idaho and Wyoming. We also worked to drive awareness to new product offerings for existing members and market to health insurance agents who could become CO-OP evangelists.
What We Did
- Sales-Driven Advertising
- Lead Generation
- Graphic Design
- Website Development
Listen to the podcast
Covered:
Health Insurance Explained
The Approach
A personalized landing page was designed specifically for each audience’s needs and location.
Ad designs were created for each persona and launched on relevant platforms. We segmented targeting by age, location and other characteristics to capture people shopping for health insurance.
Billboards, print and radio ads were produced for local audiences.
Approachable, informative videos and animations were developed to help consumers feel confident about shopping for health insurance.
results by the numbers
phase 1: Sept-Oct
advertising impressions
11,500,00
Advertising Clicks
85,000
podcast downloads & video views
85,000
social media impressions
805,000
social media engagement
10,700
wyoming radio spots aired
250
Billboard installations
30
Campaign Taglines
Keeping You Covered When It Counts
Say Hello to Your New Health Insurance
Ad Platforms Used
- Google Paid Search
- Google Display Ads
- YouTube
- Bing
- Spotify
- Radio
Audience
Picking health insurance is a highly personal decision. There is no one-size-fits-all option and there are many personas we had to target with specific messaging.
Audiences Included:
- Families with new children
- Entrepreneurs
- Independent contractors
- People with pre-existing conditions
Health insurance is complicated. To help tell the story of people before profits, we showed potential members how to better understand the value through fun and informative animations.
- Animation
- Production
- Scripting
- Editing & Publication
