This wholesale soap provider had thousands of emails from past customers. They weren’t getting any revenue from this incredible marketing asset. There were treasure troves of segmenting, tags and customer data here: they just needed to be nurtured.
We fixed this immediately building robust email segments. Instead of emailing everyone all at once: we organized by order size: different messaging for different sized customers. We designed custom emails and sent multiple campaigns per month.
In the first three months of revitalizing the dormant customer email list: revenue from the email newsletter customers increased 135%. The team was able to rapidly liquidate some inventory that had been collecting dust while re-engaging past customers. All without spending any money on advertising.
135%
Increase in revenue during first three months.
5,575
New emails added in the first three months.
$112
Cost-per-lead for enterprise level wholesale customers in ad spend.
(1) Identify Goals: North Star – (2) Digital
Foundation – (3) Custom Experience Build –
(3) Lead Gen Playbook – (4) Iterate – (5) Celebrate
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