Is Your Marketing Antifragile?

Is Your Marketing Antifragile? What’s the opposite of fragile? Really. How would the dictionary define it?  What do you come up with?  Durable?  Strong? Nassim Taleb defines the opposite of fragile as antifragile: things: things that are made stronger through exposure to the elements.  A simple example here is a tree. Imagine a tree grown […]