Understanding Meta Ad Placements

When building a campaign in Facebook Ads Manager, one of the key steps is deciding where your ads will show up, and therefore, where they’ll be seen. This is called ad placement, which refers to where your ads appear across Meta technologies. In Ads Manager, Meta gives you two options: Advantage+ Placements and Manual Placements. […]

I Changed Careers, These 3 Skills Came With Me

When I decided to change careers, I started thinking about what really matters in the workplace, what stands out after the diploma is earned. In some fields, degrees are non-negotiable. But in others, it’s the real, transferable skills (often the ones you don’t expect) that make the biggest difference. My previous career was in education—specifically, […]