Is Your Marketing Antifragile?

Is Your Marketing Antifragile? What’s the opposite of fragile? Really. How would the dictionary define it?  What do you come up with?  Durable?  Strong? Nassim Taleb defines the opposite of fragile as antifragile: things: things that are made stronger through exposure to the elements.  A simple example here is a tree. Imagine a tree grown […]

2026 Tips/Tricks From Chrome & Mac Users

2026 Tips/Tricks From Chrome & Mac Users Bookmark a Website As An Icon — Bookmark the page, then edit the bookmark and delete its name. The website’s icon will remain in your bookmarks bar for quick access. Create a QR Code for Any Webpage — Right-click anywhere on the webpage and select Create QR Code […]

Don’t Do Anything Someone Else Could Do

I was a sprinter in middle school. There were a LOT of people faster than me.  Then I tried long jump. There were a LOT of people who could jump farther than me.  Then I tried triple jump. And there were at least fewer people who could jump farther than me. But still a lot.  […]

What Eight Years Working in Higher Ed Taught Me About Growing a Business

What Eight Years Working in Higher Ed Taught Me About Growing a Business:  In 2015, I walked into my supervisor’s office and told them I was leaving to continue growing my business full time. She was not shocked. I’d been tilting toward entrepreneurship and had a tiger by the tail in the form of a […]